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Cosmetic Dentistry

Make A Great Impression

Call 585-659-1515 Request An Appointment

Achieve Your Ideal Smile With a Cosmetic Dentist 
in Rochester

Our skilled team can help your smile look and feel like the best version of itself, whatever changes you have in mind. Dr. Ruchlin, a cosmetic dentist in Rochester, provides treatments that improve the color, shape, or alignment of your teeth. Take advantage of options from whitening to veneers to feel confident every time you smile and get in front of a camera.

A brighter, more even smile can boost your confidence in everyday moments, from job interviews to social gatherings. You'll smile freely, since you're not worried about how your teeth look. Many of our cosmetic treatments work quickly, often in just one or two visits. Because your treatment is tailored to your goals, the results reflect what you truly want out of your smile.

Call 585-659-1515 For An Appointment
a woman smiling and holding her chin


a woman smiling and holding her chin

Discover the Benefits of Cosmetic Dentistry

Cosmetic dental treatment offers more than a better-looking smile. It can boost your confidence and improve your oral health too, since many treatments do double duty. Benefits of cosmetic dentistry include:

  • Improved confidence - A smile you feel good about can increase your confidence to smile freely in photos and everyday conversations.
  • Quick results - Many cosmetic treatments, like teeth whitening, can be completed in just one or two visits.
  • A more even smile - Treatments like dental bonding can even out chips or uneven edges, giving your smile better balance and a more polished look.
  • Dental health benefits - Some cosmetic treatments, like veneers, strengthen teeth and protect them from further damage.
a man smiling for the camera
a man smiling for the camera

Find Out What Cosmetic Treatment Can Address

Discolored or stained teeth are one of the most common reasons people look into cosmetic dentistry. Coffee and tea, along with the natural effects of aging, can dull your enamel over the years. Whitening treatment can make a real difference in your smile.

A chipped tooth or an uneven edge can happen from everyday wear or a small accident. Dr. Ruchlin can correct these issues with treatments designed to blend in with the rest of your smile.

Misaligned teeth or gaps between teeth are other common reasons to get esthetic dentistry. We offer Invisalign® treatment to straighten your teeth in a shorter time than braces.

If your gums show more than you'd like, your dentist can reshape your gums to improve the overall balance between them and your teeth. From color to shape to spacing, small adjustments can add up to a smile that makes you feel proud.

Explore Our Full Range of Cosmetic Dentistry Care

Cosmetic dentistry covers a variety of treatments, each designed to address a different part of your smile:

  • Dental Veneers - Thin, custom-made shells cover the front of your teeth to correct chips, stains, or uneven edges in one straightforward treatment.
  • Teeth Whitening - A whitening treatment lifts stains and discoloration. Your smile will have a noticeably whiter look in a short amount of time.
  • Tooth Bonding - Tooth-colored resin repairs small chips or cracks and blends smoothly with the rest of your smile.
  • Gum Reshaping - Adjusting the gumline can even out a gummy smile or make your teeth look more proportional.
  • Botox® and Facial Esthetics - Botox and other facial treatments can smooth fine lines and complement your smile beyond just your teeth.
  • Invisalign - Clear aligners gradually shift your teeth into better alignment without the look of traditional metal braces.
  • Smile Makeover - Combining several treatments, like veneers, bonding, and whitening, creates a complete plan designed around your smile goals.

Contact us today to set up a consultation with Dr. Ruchlin, your cosmetic dentist in Rochester.

Read Why Our Patients Love Us

What an amazing office! Dr Ruchlin is incredibly talented at what he does. Decades of professional experience, attention to detail, use of state of the art dental practices/devices and outstanding in-person communication in discussing treatment options, etc. Additionally, the office staff is...

What an amazing office! Dr Ruchlin is incredibly talented at what he does. Decades of professional experience, attention to detail, use of state of the art dental practices/devices and outstanding in-person communication in discussing treatment options, etc. Additionally, the office staff is top notch. It is so easy to make an appointment or engage in any other aspect of interactions (scheduling, billing, etc) that you might find frustrating with other provider's offices. They are doing EVERYTHING right at this dentist practice!!!


Seth S.

I always have very pleasant experiences with Dr Ruchlin office visit, office teams are very helpful as well and I would highly recommend their service to people looking for your dental care. I felt so bad when I was late for 7 minutes please do not be late. They are still kind and took me as...

I always have very pleasant experiences with Dr Ruchlin office visit, office teams are very helpful as well and I would highly recommend their service to people looking for your dental care. I felt so bad when I was late for 7 minutes please do not be late. They are still kind and took me as a new patience. And I Look forward for next visits.


Anna D.

This was my first visit to Dr. Ruchlin's office. From start to finish it was a positive experience. The team - the doctor, hygentist and receptionist were all welcoming and reflected competence. I feel that they genuinely value their patients. They exemplify their tagline: "Your smile is...

This was my first visit to Dr. Ruchlin's office. From start to finish it was a positive experience. The team - the doctor, hygentist and receptionist were all welcoming and reflected competence. I feel that they genuinely value their patients. They exemplify their tagline: "Your smile is important to us."


Virginia M.

Dr. Ruchlin has been my dentist for many years, and he is very skilled at his profession. He and his entire group do an excellent job. Dr. Ruchlin's office has the latest updated equipment, plus a skilled group of assistants and hygentists. I highly recommend Dr. Ruchlin's practice to anyone...

Dr. Ruchlin has been my dentist for many years, and he is very skilled at his profession. He and his entire group do an excellent job. Dr. Ruchlin's office has the latest updated equipment, plus a skilled group of assistants and hygentists. I highly recommend Dr. Ruchlin's practice to anyone looking for an excellent, gentle, and knowledgeable dentist.


Mary C

I love this dentist's office! Everyone is so nice!!! Roxanne is a fantastic dental hygienist. She is funny, very nice, competent, and has excellent taste in music!!!

Peg B

They were amazing! The staff was warm & welcoming & Dr Ruchlin was so nice & explained everything going on with my crown to me. He was just wonderful!! He even took the time to call me in the evening to check on me after my procedure! I can't say enough about how wonderful he &...

They were amazing! The staff was warm & welcoming & Dr Ruchlin was so nice & explained everything going on with my crown to me. He was just wonderful!! He even took the time to call me in the evening to check on me after my procedure! I can't say enough about how wonderful he & his staff are!


Lyndsey J

Best dentist ever. Not only is the Dr. Ruchlin skilled, he spends time keeping up on the latest techniques and innovations. I recommend him to anyone who avoids the dentist due to concerns about anything from pain to aptitude. He has a gentle touch and is highly skilled.

James M

Dr. Ruchlin and his office staff are wonderful. In addition to excellent dental care, they are always friendly, accommodating with scheduling and always on time. My whole family has been going there for years and we have had excellent care for all ages.

Natalia P

Frequently Asked Questions About Cosmetic Dentistry

Q What is cosmetic dentistry?

A

Cosmetic dentistry is a branch of dental care focused on improving the appearance of the teeth and smile, rather than treating disease or damage directly. Common treatments include whitening, veneers, and bonding, along with several other options. The aim is to create a smile a patient feels confident showing.

Q What is the difference between cosmetic and restorative dentistry? 

A

Cosmetic dentistry focuses mainly on appearance, while restorative dentistry focuses on repairing damage and restoring function. A whitening treatment is cosmetic because it only changes color, while a filling is restorative because it treats decay. Some treatments, like a crown or bonding, can serve both purposes together.

Q What smile issues can cosmetic dentistry address? 

A

Cosmetic dentistry can address a wide range of smile issues, from stained or discolored teeth to chips or uneven edges. It can also reshape a gummy smile or improve a smile's overall look through a combination of treatments.

Q How does a patient choose the right cosmetic treatments? 

A

Choosing the right cosmetic treatments usually starts with a conversation about what a patient wants to change about their smile. A dentist then examines the teeth and gums to recommend options that fit those goals, whether that means a single treatment or several combined.

Q Is cosmetic dentistry covered by insurance? 

A

Cosmetic dentistry is not usually covered by insurance, since most plans only cover treatments considered medically necessary. Some cosmetic treatments overlap with restorative care, like a crown that also improves appearance, and those portions may be covered. It's best to check coverage details before starting treatment.

Q Does cosmetic dentistry damage teeth? 

A

Cosmetic dentistry, when done correctly, does not damage the natural teeth. Some treatments, like veneers, involve removing a small amount of enamel to make room for the new surface, but this process is minimal and carefully planned. Other treatments, like whitening or bonding, don't require removing any enamel.

Q Who is a good candidate for cosmetic dentistry? 

A
A good candidate for cosmetic dentistry generally has healthy teeth and gums, with no untreated decay or gum disease. Cosmetic treatments work best as a finishing touch once any underlying dental issues have been addressed first.

Q How much maintenance do cosmetic treatments require? 

A

Cosmetic treatments generally require the same care as natural teeth, including brushing, flossing, and regular dental visits. Veneers and bonding may also benefit from avoiding hard foods or teeth grinding, which can chip or damage the material.